Program Objective
The BBA (Hons) program is aimed at producing managers possessing analytical and creative abilities. The program encompasses sufficient knowledge of Mathematics, Economics, Accounting, Finance and Marketing. Due Consideration is given to communication skills, and seminars with a view to enable the graduates to express themselves confidently. Internships and field work provide the directly needed exposure to the real-world problems and practical approaches to their solutions. The Objective is to help the students in developing conceptual understanding thereby enabling them to apply their knowledge to solve the real world problems. Proficiency in computer usage is also one of the objectives. It is also aimed at providing students with a firm basis for undertaking higher studies in Management Sciences. The BBA (Hons) graduates can complete their MBA in just one and half years.
Duration
A minimum of 4 years duration programme after intermediate or equivalent.
Admission Eligibility
- A person (male/Female) holding intermediate certificate, A-level or equivalent certificate from any recognized institute with atleast second division or overall 45% marks shall be eligible for admission to BBA (Hons.) programme.
- •Admission will be on open merit basis; based on academic achievement in intermediate.
Specializations / Major Offered
- Marketing
- Finance
- Human Resource Management
Year 1
| Islamic and Pakistan Studies |
| English (Functional) |
| Introduction to Computer Science |
| Mathematics |
| Financial Accounting (Basic) |
| Principles of Management |
| Business Communication |
| Sociology (Elementary) |
| Data Base Management System |
Year 2
| Cost Accounting |
| Cost Accounting |
| Principles of Marketing |
| Visual Programming Concept |
| Introduction to Micro Economics |
| Introduction to Psychology |
| Financial Accounting (Advanced) |
| Corporate Law Company Law |
| Introduction to Macro Economics |
| Statistics ( Elementary) |
| Money and Banking |
Year 3
| Credit Management |
| Business research Method |
| Mercantile Law |
| Web Engineering |
| Human Resource Management |
| Auditing |
| Management Information System |
| Development Economic/Industrial |
| Statistics ( Elementary) |
| Economics |
Year 4
| Sales Management |
| Marketing Research |
| Small Business |
| Management |
| Pakistan Economy |
| Mathematics (Advance) |
| Advertising |
| Consumer Behavior |
| Statistics (Advance) |
| E-Commerce |
Finance
| Management Accounting |
| Financial Analysis |
| Small Business |
| Management |
| Pakistan Economy |
| Mathematics (Advance) |
| Financial Management (Advance) |
| Taxation Management (Advance) |
| Statistics (Advance) |
| E-Commerce |
| Financial Institution and Services |
